A history of Aveda since 1978.
30 years of beauty, environmental leadership and responsibility.
This is just a few short pieces of the amazing Aveda story.
1978
Horst Rechelbacher launches Aveda (a-vay-da), a manufacturer of flower and plant-based beauty products. Aveda is Sanskrit for “all knowledge.”
1983
Aveda launches its first styling product, Aveda Sculpting Gel.
1984
Aveda launches its first skin care collection: Cleansing Cream, Facial Toner and Moisturizing Cream.
1989
Aveda opens its first free-standing Environmental Lifestyle Store on Madison Avenue in New York City.
Aveda launches Shampure™ Shampoo, the company’s all-time top selling product
1990
Aveda opens first Aveda Spa Retreat in Osceola, WI, offering treatments based on Ayurvedic Medicine.
1991
Aveda launches the first Concept Salon™ program, setting a new industry standard for building a loyal salon network.
1993
Aveda forms its first indigenous partnership with the Yawanawa tribe in the Brazilian Rainforest to source uruku, a red dye used in Aveda makeup.
1996
Aveda launches first 100% certified organic beauty product, All-Sensitive Body Formula™ part of the All-Sensitive™ Skin Care Collection.
1997
Aveda is acquired by the Estée Lauder Companies.
Aveda launches the first 97% naturally derived permanent hair color, Enlightening Blonding.
1998
Aveda forms a partnership with the indigenous people of the Madre de Dios rainforest region of Peru to source morikue, a protein made from Amazonian nuts.
2001
Aveda opens Aveda London Academy, the first Aveda Institute outside of the U.S.
2007
Aveda becomes the first beauty company to manufacture with 100% certified wind power.
