Aveda strives to use natural ingredients from flowers and plants wherever possible.
Here are just a few of the common ingredients you will find in Aveda products.
The Argan tree — the symbol of Morocco — is indigenous to southern region of the country, living on the edge of the Sahara Desert. The Argan forest extends over approximately 800,000 hectares and contains more that 20-million trees which can live up to 200 years.
If you were to follow the mesmerizing scents of Aveda’s rose and lavender to their source, they would lead you over Bulgaria’s soaring Balkan Mountains to a hidden and protected valley speckled with rows of breathtaking flowers.
On the fields and savannas of northeastern Brazil, an aromatic shrub grows wild, producing new sprouts each year. Lippia has been used for centuries in traditional Brazillian folk medicine to remedy irritation and discomfort.
In the eastern Amazonian region of Brazil, women gather after morning chores to collect nuts from lush new-growth babassu (bob-ah-sue) palms. They carry their harvests in woven baskets to shade trees, where they sit and break the hard shells with a stick over ax blades adjusted to their legs.
Throughout the Aboriginal People’s journey, the Earth and its natural resources have been the ground that supports their every step. Today, the Australian sandalwood tree carves the way for a vibrant and hopeful future.
Nova Esperanca is surrounded by vibrant rainforests growing the urukum plant, a bushy tree that stretches nine feet tall and produces spiky red or green pods. If you open a pod with your thumbs you find a collection of small red seeds hugged together.
Rose geranium is an indigenous plant to South Africa, opening its delicate colors to vast stretches of land protected by distant mountains. The flower itself blooms white, tear-shaped petals painted with a deep purple center, surrounded by a cluster of ridged mint-green leaves.
Cistus ladaniferus, jara in Spanish, is a plant of survival, renewal and rebirth. For more than 150 years, it has been the foundation of Andalucia’s landscape, and the unlikely resource upon which local wildlife, farming and vegetation live in balance. Cistus plants are considered by some to be a “wild weed,” and “rockrose.”