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At Aveda we are mindful of the need to reduce our environmental footprint in every package we develop. We achieve this by minimizing our packaging, maximizing the use of post-consumer recycled materials, using materials that can be and are recyclable, and by designing our packaging so that the individual parts can be separated for recycling.
We also work with suppliers who manufacture our packaging materials using renewable energy.
Aveda’s guiding packaging principles include: Considering the lifecycle analysis of packaging options Reducing the size, weight and production processes of packaging Offering packaging that can be recycled whenever possible Using the most environmentally sound materials and as much Post-Consumer Recycled (PCR) content as commercially possible Using renewable energy to manufacture and fill our packaging Challenging our packaging partners to meet these standards as well.
Policies Aveda follows in the creation of packaging When we develop a new package or evaluate current packaging for value analysis, the key consideration is to reduce the packaging to the least amount of material possible while still satisfying consumer safety, the design concept and adequate product protection during transportation, storage and use.
Next, we use materials with the least environmental impact and then build the highest level of PCR (post consumer recycled content) into the packaging.
We have a “Material Use Manual” that defines our mission and policy on material use as well as our strategic priorities for material use.
We have established a plastic hierarchy based upon the environmental impact of different materials in which we distinguish between our preferred materials, such as Polyethylene and Polypropylene, problem materials and prohibited materials, such as PVC.
The policy also states our position of not using heavy metals or virgin forest products in the making of any packaging materials. We have recently developed a “Material Use Tool Kit” to further help us in the selection of materials. Our strongest initiative is to try to use post consumer recycled (PCR) materials in all of our packaging.
We can’t guarantee that our packaging will be recycled, but we can do our part by insuring that it is made out of material that will now have a second life rather than going to a land fill.