Environmental Sustainability Policy
Its mission positions Aveda as a catalyst for awareness and change at individual and collective levels. We support values that cultivate a sustainable economy and culture. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.
At Aveda, we commit to continuous improvement along ten principles of action that stem from our original endorsement of the Valdez Principles (later to become the CERES Principles) in 1989:
- Protection of the Biosphere
- Sustainable Use of Natural Resources
- Reduction of Waste
- Energy Conservation
- Risk Reduction
- Safe Products and Services
- Environmental Restoration
- Informing the Public
- Management Commitment
- Assessment and Reporting
Our mission commits us to environmental leadership, therefore Aveda informs the public by publishing CERES annual reports in which we share our goals, achievements, shortcomings, and projects for further improvement. This sincere commitment for continuous and reported improvement is the way Aveda can inspire others.
